The numbers alone are staggering. In 2011, three-day festivals Electric Daisy Carnival (June 24-26 in Las Vegas) and Ultra Music Festival (March 25-27 in Miami) drew 230,000 and 150,000 attendees, respectively, besting all prior attendance records. Dance-dedicated label Ultra Records broke the 100 million mark in monthly YouTube views: Its channel now has more than 1.3 billion total views, making it the fifth-most-watched music-focused channel overall. Even the fledgling Identity Festival, a 20-date tour that debuted this year, drew 150,000 total fans to traditional concert venues. The mainstream music industry took quick note: APA, Live Nation and Troy Carter’s Atom Factory all launched electronic-dedicated divisions this year.